Circle K × MomentScience
Activating the Store Visit
Unlocking incremental revenue
from the moment you already own.

CONFIDENTIAL

Circle K owns high-frequency physical visits.
The infrastructure already exists. The opportunity is activation.
High-Frequency Store & Pump Visits
Daily high-frequency traffic at scale.
Existing App Install Base
Push, SMS, and location permissions already active.
Loyalty Infrastructure
Phone capture ties transactions to individuals.
No E-Commerce Dependency
Physical activation. No rebuild required.

CONFIDENTIAL

Today: Awareness, Not Activation.
The app exists. The visit happens. The connection between them does not.
Static Checkout Flow
Users scan or enter a phone number. The interaction ends there.
Deals Are Clipped, Not Surfaced
Offers must be found. They are not delivered in the moment.
No Contextual Awareness
Pump or store –– same experience.

CONFIDENTIAL

Crawl
Phase 1: Activate the Visit
Immediate incremental revenue from existing traffic.
Low Lift.
Developer Friendly.
  • No POS changes
  • Runs inside Circle K app
  • Single sprint SDK integration

Works with your
existing mobile stack.
  • Android
  • iOS
  • React Native
  • Flutter
Step 1:
Customer Arrives On-Site
Step 2:
Push Notification Sent to Device
Step 3:
Offer Delivered In-App in Real Time

CONFIDENTIAL

Walk
Phase 2: One Integration. Multiple Wins.
One integration that supports loyalty, partnership, and revenue goals.
Loyalty
Increase repeat visits with contextual engagement.
Partnership Marketing
Activate national and regional brand relationships.
Brand Sales
Unlock new revenue at the moment of purchase.
Product & Leadership
Prove measurable incremental impact.

CONFIDENTIAL

Run
Phase 3: Build Toward Future Commerce
Built for what's next — without forcing it today.
Future-Proof by Design
Decisions made today eliminate expensive rework tomorrow.
Scales When Ready
Extends into e-commerce and future commerce capabilities when Circle K chooses — not before.
Live Today
Revenue live from Day 1. No restart. No rebuild.

CONFIDENTIAL

Revenue Framework
Based on current volume assumptions. Scales with engagement. Detailed projections available upon request.
Conservative base-case estimate.
$5.7M
Annualized Incremental Revenue

CONFIDENTIAL