Circle K × MomentScience
Activating the Store Visit
Unlocking incremental revenue from the moment you already own.
Circle K owns high-frequency physical visits.
The infrastructure already exists. The opportunity is activation.
Millions of Store & Pump Visits
Daily high-frequency traffic at scale.
Existing App Install Base
Push, SMS, and location permissions already active.
Loyalty Infrastructure
Phone capture ties transactions to individuals.
No E-Commerce Dependency
Physical activation. No rebuild required.
Today: Awareness, Not Activation.
The app exists. The visit happens. The connection between them does not.
Static Checkout Flow
Users scan a barcode or enter a phone number. The interaction ends there.
Deals Are Clipped, Not Surfaced
Offers require the customer to find them. They are not delivered at the right moment.
No Contextual Awareness
The app does not distinguish between a pump visit and an in-store visit. Same experience regardless of context.
The result: a high-frequency physical asset that is not yet fully monetized.
Crawl
Phase 1: Activate the Visit
Immediate incremental monetization of existing traffic.
Low Lift and
Developer Friendly
  • No POS changes
  • Runs inside Circle K app
  • 1-week SDK integration
Works with your
existing mobile stack
  • Android
  • iOS
  • React Native
  • Flutter
Customer Arrives On-Site
Offer Delivered in Real Time
Walk
Phase 2: Layer Monetization & Targeting
Revenue Channels
Targeted endemic brand campaigns
Beverage, food, and fuel brands pay to reach customers at the exact moment of purchase.
Partnership marketing
Regional and national co-marketing programs.
Audience-based offers
Segment and serve offers by visit behavior and frequency.
Measurable incremental lift
Closed-loop attribution on every campaign.
One Integration. Multiple Internal Mandates Supported.
Loyalty
Partnership Marketing
Endemic Brand Sales
Product
Leadership

One integration. Multiple internal stakeholders win.
Run
Phase 3: Build Toward Future Commerce
The SDK foundation positions Circle K for what comes next — without requiring it today.
SDK Foundation Already Live
No restart. No rebuild.
Infrastructure is in place from Day 1.
Monetization Infrastructure Active
Revenue is already flowing
before the next phase begins.
Ready for E-Commerce Expansion
When Circle K is ready,
the platform extends — not replaces.
Avoids Rebuild Later
Decisions made today
eliminate expensive rework tomorrow.
This foundation supports what comes next.
Revenue Framework
Annual Revenue =
App MAU × Visit Frequency × Impression Rate × Engagement Rate × Revenue per Engagement
1
Volume
  • Monthly active users
  • Visit frequency per user
  • Eligible impression rate
2
Performance
  • Engagement rate
  • Conversion rate
3
Economics
  • Revenue per engagement
  • Blended across endemic + non-endemic

Even modest engagement rates translate into meaningful annual revenue. Specific projections available upon request.
Even modest increases in engagement and repeat visits materially expand annual net revenue.