Circle K × MomentScience

Activating the Store Visit

Unlocking incremental revenue
from the moment you already own.

CONFIDENTIAL

Circle K owns high-frequency physical visits.

The infrastructure already exists. The opportunity is activation.

High-Frequency Store & Pump Visits

Daily high-frequency traffic at scale.

Existing App Install Base

Push, SMS, and location permissions already active.

Loyalty Infrastructure

Phone capture ties transactions to individuals.

No E-Commerce Dependency

Physical activation. No rebuild required.

CONFIDENTIAL

Today: Awareness, Not Activation.

The app exists. The visit happens. The connection between them does not.

Static Checkout Flow

Users scan or enter a phone number. The interaction ends there.

Deals Are Clipped, Not Surfaced

Offers must be found. They are not delivered in the moment.

No Contextual Awareness

Pump or store –– same experience.

CONFIDENTIAL

Crawl

Phase 1: Activate the Visit

Immediate incremental revenue from existing traffic.

Low Lift.
Developer Friendly.

  • No POS changes
  • Runs inside Circle K app
  • Single sprint SDK integration


Works with your
existing mobile stack.

  • Android
  • iOS
  • React Native
  • Flutter

Step 1:
Customer Arrives On-Site

Step 2:
Push Notification Sent to Device

Step 3:
Offer Delivered In-App in Real Time

CONFIDENTIAL

Walk

Phase 2: One Integration. Multiple Wins.

One integration that supports loyalty, partnership, and revenue goals.

Loyalty

Increase repeat visits with contextual engagement.

Partnership Marketing

Activate national and regional brand relationships.

Brand Sales

Unlock new revenue at the moment of purchase.

Product & Leadership

Prove measurable incremental impact.

CONFIDENTIAL

Run

Phase 3: Build Toward Future Commerce

Built for what's next — without forcing it today.

Future-Proof by Design

Decisions made today eliminate expensive rework tomorrow.

Scales When Ready

Extends into e-commerce and future commerce capabilities when Circle K chooses — not before.

Live Today

Revenue live from Day 1. No restart. No rebuild.

CONFIDENTIAL

Revenue Framework

Based on current volume assumptions. Scales with engagement. Detailed projections available upon request.

Conservative base-case estimate.

$5.7M

Annualized Incremental Revenue

CONFIDENTIAL